Session 4 – Secondary Markets and Retail

25 May 2018
14:30 - 15:30 (2:30pm - 3:30pm)

Session 4 – Secondary Markets and Retail

Jason Fisher and Cass Enright follow up their successful 2017 CBA session with a deeper dive into successful strategies for branding, marketing and distribution for growth. They will cover topics such as: standing out in the crowd against an ever-increasing competitive landscape of breweries, secondary market expansion and brand building, new sales opportunities (including online retailing), interprovincial distribution and sales, staying ahead and on-trend from a brewing perspective, and expanding your physical footprint through new locations. Jason draws upon his experience as the brewery owner of Indie Alehouse and Cass as an owner of a licensed brewery importing agent, plus their collective experience in marketing, advertising, branding and retail.