Session 2 – Building an Effective Sales Organization
Consumers have shown a willingness to buy craft beer through many channels … bars, restaurants, LCBO, TBS, grocery stores, brewery stores, beer clubs, even online. How does a brewery develop a sales strategy to cover all these opportunities? Panelists from different-sized breweries will share their lessons learned after years of trying different approaches. Attendees will hear practical advice on hiring, compensation, territory planning, channel support, sales tools, and other important topics related to driving top-line revenue.