The Canadian Brewing Awards are the premiere competition for judging the quality of Canadian manufactured beer and ciders. The contest is the only truly national competition that invites breweries and cideries of all sizes from across the country to compete in a blind tasting to determine who creates the best beer/cider in a variety of style categories. A Canadian Brewing Award medal is now a widely recognized symbol of brewing excellence in Canada. A panel of approximately 40 Certified Beer Judges (BJCP), consider five criteria: aroma, appearance, flavour, mouth-feel, and overall impression when judging the beer. The competition also serves as an important vehicle for informing the Canadian craft beverage-drinking public about the variety of and quality of commercially available beers/ciders throughout the land. And every year the competition attracts new entries from the smallest startups, to the largest of the large, all of whom are dedicated to carefully crafting their product.